Simply Mindful

Making mindfulness feel modern, credible, and accessible for everyday life

UI/UX Design

User Research

Project Overview

Role: Tools: Timeline: Team: UI/UX Designer Figma 01/2026-15/2026 Jincy George User Researcher Miro Michelle Tamir Product Designer Claude Code Visual Designer Canva

The UC San Diego Center for Mindfulness has spent decades building evidence-based mindfulness programs, yet many people who could benefit from them never take the first step. Through five months of research and design, our team explored how to make mindfulness feel more modern, credible, and accessible to everyday people.


The Problem

The Center for Mindfulness has already reached the audience of people who want to seek out mindfulness, but the research shows there's an entire ocean of people who are over stressed, burned out, and would actually benefit from mindfulness - they just don't know it exists yet.

Despite growing awareness of mindfulness, many newcomers perceive it as overwhelming, unfamiliar, or simply "not for people like me."


How might we help curious newcomers discover mindfulness and build a practice that fits naturally into their everyday lives?


Research & Insights

We conducted interviews with mindfulness practitioners, newcomers, and stakeholders from the Center for Mindfulness to better understand how people perceive mindfulness, and what kind of biases or misconceptions they may have related to the practice. We then identified barriers related to practicing mindfulness, including personal bandwidth and cultural relevance in modern lives.


A look into our research…


“Taking your mind off of the past and worries about the future, [and] focus on the present moment." - Dr. Nick Dumlua, Child Psychiatrist

“Emotions losing intensity when met with awareness.” - Cassandra Vieten, Director of the center for mindfulness

“The goal [of mindfulness] is not to strive for results...but to workshop consistency in developing good future habits.” - Katerina lewinbuk, JD
“Mindful Lawyering”


Insight 01: People want to see themselves in a mindfulness practice.

Insight 02: Overcomplicating leads to intimidation.

Insight 03: Consistency and frequency is more important than duration.


Ideation & Concept

Prototyping & Testing

Outcome

Next Steps

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